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Arterial Privacy Policy Arterial, Inc. (“Arterial,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect information when providing our Services — including our website, hardware (e.g., ARTIE camera systems), software, analytics dashboard, APIs, and data products (collectively, the “Services”). By accessing or using the Services, you (“Customer,” “you,” or “your”) agree to the collection and use of information in accordance with this policy. 1. Information We Collect 1.1 Customer-Provided Data • Information you share when you sign up, request a demo, contact us, or otherwise interact with us (e.g., name, email, phone number, organization). • Billing and payment information (if applicable). 1.2 Data Collected via Hardware & Services When our hardware (e.g., ARTIE camera) is deployed as part of the Services, we collect: • Imagery, video, and sensor data (e.g., from cameras, GPS, inertial sensors). • Metadata such as timestamp, GPS coordinates, and vehicle-related data. • Derived data and analysis outputs (hazard detections, pavement condition scores, field inventory, etc.). 1.3 Automatically Collected Information When you use our website or dashboard, we may automatically collect: • Log data (IP address, browser type, pages visited, access times). • Usage data (how you interact with the dashboard, APIs, and other tools). 2. How We Use the Information We use the information we collect for a variety of purposes, including: • To provide, operate, and maintain the Services. • To develop, improve, and optimize our machine learning models, analytics, and overall platform. • To generate reports and insights (e.g., hazard maps, road-condition assessments). • To support data-as-a-service (DaaS) offerings. • For research, quality assurance, and internal testing. • For billing, account management, and customer support. • For marketing and promotional purposes, if you have given your explicit consent. • To comply with legal obligations and enforce our Terms of Service. 3. Disclosure of Information We do not sell, trade, or rent your personal information to third parties. Your non-personal information may be shared for research, analysis, and business development purposes. We may disclose personal information to third parties under the following circumstances: • With your explicit consent. • To comply with legal obligations. • To protect our rights, privacy, safety, or property, and that of our users, or others. 4. Security We take the security of your data seriously. We maintain administrative, technical, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, or destruction. We use industry-standard encryption protocols and access controls to safeguard your information. However, no system is 100% secure, and we cannot guarantee absolute protection of your data. 5. Privacy & Public Spaces / Imagery Considerations • Our hardware typically captures images in public spaces, where there is no expectation of privacy for passersby in many jurisdictions. • We do not intentionally identify individuals (e.g., facial recognition is not a core service), and we do not use data for tracking identifiable people unless explicitly agreed in a contract. • We are committed to privacy by design, minimizing collection of personally identifiable information, and limiting data use to authorized purposes. • If local laws or agency policies require data anonymization or blurring, we will work with you to implement appropriate measures. 6. Data Retention We retain non-personal information as long as necessary to fulfill the purposes outlined in this Privacy Policy. Personal information provided by customers will be retained as long as needed for the purpose for which it was collected, and in compliance with applicable legal requirements. 7. Third-Party Links Our Services may include links to third-party services. We are not responsible for their privacy practices. We are not responsible for the privacy practices and policies of these third parties. We recommend that you review the privacy policies of any linked websites. 8. Compliance & Legal Requests • If we receive a subpoena, court order, or other legal request for data, we will (where legally permitted) provide you notice and cooperate unless prohibited. 9. Changes to this Privacy Policy We may update this policy from time to time. When we make material changes, we will: • notify you (e.g., via your dashboard, email, or website); and • provide the new “Effective Date.” Your continued use of the Services after we post changes constitutes your acceptance of the revised policy. 10. Contact Us If you have any questions about this Privacy Policy or your data, please contact us at: team@arterial.us